Click Medigap

Project Overview

Mission

ClickMedigap simplifies Medicare Supplement (Medigap) coverage by providing clear, factual comparisons and unbiased resources for seniors, caregivers, and healthcare professionals. We deliver tools that help users make confident decisions without confusing jargon or sales pressure.

ClickMedigap homepage with plan comparison form and introduction section highlighting 2025 Medigap plans.

Core Principles

  • Clarity & Transparency: Plain-English explanations of Medigap plans.
  • Unbiased Guidance: We’re not tied to any single insurer.
  • User-Centric Design: Intuitive navigation for seniors and families.
  • Mobile-First: Optimized for all devices and screen sizes.
  • Data Accuracy: Updated plan data with verified sources.

Technical Stack

  • Backend: WordPress CMS with custom PHP templates.
  • Frontend: Bootstrap 5, custom CSS/JS, accessible components in a custom theme.
  • Data Layer: JSON for structured plan data; effortless to update annually/as-needed.
  • Integrations: Affiliate APIs for real-time plan quotes and enrollment.
  • Hosting: Secure and performance-tuned infrastructure.

Target Audience

  • Seniors seeking Medigap coverage.
  • Caregivers and family decision-makers.
  • Insurance agents and affiliates.
  • Healthcare organizations needing reliable Medigap info.

Design & Architecture

Site Structure & Navigation

  • Homepage: Overview, quick links to plans and guides.
  • /plans/: Plan comparison tables and search filters.
  • /guides/: Educational resources and Medicare FAQs.
  • /providers/: Trusted insurer partners (affiliate integration).
  • /contact/: Support, questions, and live chat.

Data Architecture

{
  "metadata": { "source":"CMS_Affiliate_Plans", "total_records":150 },
  "plans": [
    {
      "PlanName": "Medigap Plan G",
      "Provider": "XYZ Insurance",
      "MonthlyCost": "$150",
      "CoverageDetails": "Covers Part B excess charges",
      "StateAvailability": "50 states"
    }
  ]
}

Technical Workflow

  • Data Import: Pull plans from affiliate APIs and CMS.
  • Enrich: Add user-friendly summaries and key coverage details.
  • Store: Structured JSON for quick rendering.
  • Deliver: Use Bootstrap tables, cards, and search filters.
  • Present: Comparison tools and guides for easy browsing.

User Experience (UX)

Design Philosophy

  • Simplify Choices: Minimize confusion with clean comparison layouts.
  • Progressive Disclosure: Show key data first, let users dig deeper.
  • Trust through Transparency: Clear source links and data explanations.
  • Accessibility First: WCAG 2.1 AA compliance.

Key User Flows

  • First-Time User: Land on homepage → read “Medicare 101” → explore plans → click affiliate links.
  • Returning User: Use search bar → jump to preferred plan comparison → save/share plan details.

Accessibility Highlights

  • Keyboard navigation and ARIA labels.
  • High-contrast tables and buttons.
  • Alt text on all icons and charts.

User Personas

  • Senior Shopper: Wants clear, no-nonsense information.
  • Caregiver: Researches options on behalf of loved ones.
  • Insurance Agent: Uses data to guide clients.

User Interface (UI) & Design System

Visual Language

  • Color Palette: WCAG-compliant blues (#003366), greens, and neutrals.
  • Typography: Clean, readable sans-serif (system font stack).
  • Icons: Bootstrap Icons + Medicare-specific SVGs.

Component Library

  • Navigation: Sticky header, quick navigation buttons.
  • Cards: Plan details, insurer highlights.
  • Tables: Side-by-side plan comparisons.
  • Forms: Quote requests, affiliate signups.

Features & Functionality

  • Plan search with filters (by state, cost, coverage).
  • Comparison tables with quick summaries.
  • Medicare FAQ & guide library.
  • Affiliate links for trusted enrollments.
  • Bookmarking and shareable plan pages.

Accessibility & Performance

Accessibility

  • WCAG 2.1 AA compliant.
  • Semantic HTML with clear focus states.
  • Alt text and reduced motion settings.

Performance Optimization

  • Lazy-loading tables and images.
  • Minified CSS/JS with CDN.
  • Optimized Core Web Vitals.
Accessibility badges highlighting WCAG 2.1 AA compliance, screen reader support, semantic markup, and optimized performance features.

Analytics & Continuous Improvement

  • Measurement: Track affiliate link clicks, search usage, top-read guides.
  • Testing: A/B testing for call-to-action placement.
  • Continuous Improvement: Update guides as Medicare policies evolve.

Future Roadmap

  • Advanced plan filters & comparison tools.
  • Public API for partners.
  • Spanish & multi-language support.
  • AI-powered Medicare summaries.
  • Mobile app with voice search.
Infographic showing the Future Roadmap with features like advanced filters, public API, multi-language support, AI-powered summaries, and a mobile app with voice search.